013 - Why Taylor is a Marketing Genius [Romancing Like Swift]

Morgana and Emily delve into the ingenious marketing strategies of Taylor Swift and how they can be applied to the world of book publishing. They spotlight authors Kat Baxter, Violet Ray, Fern Fraser, and Hope Ford, who are revolutionizing the "insta love" genre through quick, collaborative writing within shared world concepts. The hosts discuss the benefits of author collaboration in staying relevant and thriving in the industry. Drawing parallels to Taylor Swift's evolution from country to pop music, they emphasize the importance of adaptability, taking calculated risks, and retaining core storytelling elements.

The episode covers engaging readers with special editions, merchandise, and launch events, while also exploring the potential of Kickstarter as a tool for creating momentum, particularly for special edition items. Morgana and Emily share their Kickstarter experiences, including a noteworthy campaign by Penny Reid for a knitting book, and highlight the power of community among romance readers.

Throughout the episode, the hosts provide actionable tips on maintaining a strong personal brand, using “Easter eggs” to connect standalone books into a series, and the significance of direct reader engagement through social media, live Q&A sessions, and virtual events. They draw inspiration from Taylor Swift's genuine artist collaborations and strategic fan interactions, encouraging authors to create meaningful connections with their readers and fellow writers.

Packed with personal anecdotes and practical advice, this episode is a treasure trove for authors looking to elevate their marketing game and build lasting relationships with their audience. Tune in and learn how to romance like Swift!